Long reads, fully sourced
Evergreen analysis. Every factual claim carries a visible link to where it came from.
AnalysisWhat llms.txt does, what it does not do, and who actually reads it
Adoption is climbing and the crawlers that matter are ignoring the file. Here is what the logs show, and why this site ships one anyway.
AnalysisWhy third-party sources outrank your own marketing pages
An assistant asked to recommend a tool rarely quotes the vendor. It quotes whoever wrote about the vendor — and the concentration is more extreme than most teams expect.
ArticleHow to measure whether an AI assistant mentions your brand
The prompt matrix, the pinned snapshots, and the arithmetic — plus the four ways this measurement lies to you.