Field notes
Practical reads on getting cited by AI.
How AI assistants describe brands — and what to change so they describe yours accurately.
Analysis
What llms.txt does, what it does not do, and who actually reads it
Adoption is climbing and the crawlers that matter are ignoring the file. Here is what the logs show, and why this site ships one anyway.
2 min read · 4 sourcesby What The Model Says
AnalysisWhy third-party sources outrank your own marketing pages
An assistant asked to recommend a tool rarely quotes the vendor. It quotes whoever wrote about the vendor — and the concentration is more extreme than most teams expect.
HackWrite one page that answers exactly one question
A page answering one question gets quoted. A page answering eight gets skimmed, and the assistant picks the wrong paragraph.
HackMake your pricing page machine-readable
Tables beat prose. Prose beats images. Images are invisible — and so is anything that needs JavaScript to appear.