About
What The Model Says is a publication about how AI assistants describe brands — and what to change so they describe yours accurately.
What is here
Articles — long-form and evergreen, every factual claim carrying a visible source link. Hacks — one tactic per page: the problem, the fix, a verification step you can actually run, and the caveat. Resources — curated open-source tooling, with an opinion attached. Data — a fixed prompt matrix, re-run monthly against pinned model snapshots and published raw.
What is not here
No claim that any single change caused any measured movement. This site runs no control group and says so wherever it reports numbers.
Who writes it: Flexsent Labs.